Program Funding
Corporate Sponsorship
For more continuous funding, you can ask a specific company, corporation, institution, or organization to provide you with yearly funding.
For the Carmel Green Teen Micro-Grant Program, this was the option we pursued after our initial grant ran out. One of our biggest stakeholders, the City of Carmel, was so interested in seeing our program continue that they offered to find us $5000 yearly as funding. This security of yearly funding is wonderful for a program that does not see an end to the program in the near future. Long-term sponsorship often requires more proof of success and more concrete deliverables than does a one-time grant, so it could be a better fit for your program once it becomes established in the community.
The tricky part about corporate sponsorship involves making sure that the sponsoring company or organization does not stand for ideas or actions that contradict your program’s goals. For example, be wary of sponsorship from companies that have a reputation for being environmentally unfriendly or that might have used child slavery to create cheap products to sell. You do not want to be associated with or support corporations with unacceptable actions and poor reputations.
The “Funding Outreach Letter” can be edited to include your program’s information and delivered to potential sponsoring corporations, preferably by hand during an in-person meeting, to highlight your program’s importance to the community and the world environment. Be sure to also discuss why your program would be a good investment for that company. Does your program line up with the values of the company? Do you see your program giving positive press to the company? How will you publicize your partnership with this company (their logo on your website, big checks, award ceremony programs, etc.)? Remember to talk about how you can give back to the company in addition to how the company can give to you.
For more continuous funding, you can ask a specific company, corporation, institution, or organization to provide you with yearly funding.
For the Carmel Green Teen Micro-Grant Program, this was the option we pursued after our initial grant ran out. One of our biggest stakeholders, the City of Carmel, was so interested in seeing our program continue that they offered to find us $5000 yearly as funding. This security of yearly funding is wonderful for a program that does not see an end to the program in the near future. Long-term sponsorship often requires more proof of success and more concrete deliverables than does a one-time grant, so it could be a better fit for your program once it becomes established in the community.
The tricky part about corporate sponsorship involves making sure that the sponsoring company or organization does not stand for ideas or actions that contradict your program’s goals. For example, be wary of sponsorship from companies that have a reputation for being environmentally unfriendly or that might have used child slavery to create cheap products to sell. You do not want to be associated with or support corporations with unacceptable actions and poor reputations.
The “Funding Outreach Letter” can be edited to include your program’s information and delivered to potential sponsoring corporations, preferably by hand during an in-person meeting, to highlight your program’s importance to the community and the world environment. Be sure to also discuss why your program would be a good investment for that company. Does your program line up with the values of the company? Do you see your program giving positive press to the company? How will you publicize your partnership with this company (their logo on your website, big checks, award ceremony programs, etc.)? Remember to talk about how you can give back to the company in addition to how the company can give to you.
Funding Outreach Letter | |
File Size: | 35 kb |
File Type: | doc |