Grant Cycle Process
Advertising
A combination of email, in-person, poster, flyer, online, and media advertisements will help you reach the largest audience possible when spreading the word that your grants are available. The School and Youth Outreach Committee will head the in-person, poster, and flyer advertising, giving presentations to interested groups of young people and distributing information to schools. The Media Outreach Committee acts as the program’s connection with the press, putting forth press releases for both print and online sources and cultivating relationships with the media to invite future collaboration. These committee jobs are described in more detail below.
In addition to these committees completing their tasks, all board members should be talking with their personal connections, such as the clubs of which they are a part and the students they know who might be interested in leading an environmental service project. Messages such as “Email – Advertising Grants to Scouts” and “Presentation Solicitation Email” can be modified to be sent out to individuals or groups known more personally to tell people about the grant availability. Word of mouth is also helpful. Merely starting a conversation about the grant program and environmental service at a school or work lunch table can intrigue people enough to visit your website and look into applying.
It is vital that all board members participate in this advertising in addition to the outreach committees. Although the outreach committees are effective in reaching out to new groups, contacting people or groups with which you have a personal relationship increases the odds of them responding to you and reading your message fully.
Finally, be sure to reach out to those groups or schools that have applied for and/or won grants in the past. Oftentimes certain schools or clubs are more open to supporting environmental service than others, and making sure that those groups are aware that funding is available for them can increase your applicant pool significantly.
A combination of email, in-person, poster, flyer, online, and media advertisements will help you reach the largest audience possible when spreading the word that your grants are available. The School and Youth Outreach Committee will head the in-person, poster, and flyer advertising, giving presentations to interested groups of young people and distributing information to schools. The Media Outreach Committee acts as the program’s connection with the press, putting forth press releases for both print and online sources and cultivating relationships with the media to invite future collaboration. These committee jobs are described in more detail below.
In addition to these committees completing their tasks, all board members should be talking with their personal connections, such as the clubs of which they are a part and the students they know who might be interested in leading an environmental service project. Messages such as “Email – Advertising Grants to Scouts” and “Presentation Solicitation Email” can be modified to be sent out to individuals or groups known more personally to tell people about the grant availability. Word of mouth is also helpful. Merely starting a conversation about the grant program and environmental service at a school or work lunch table can intrigue people enough to visit your website and look into applying.
It is vital that all board members participate in this advertising in addition to the outreach committees. Although the outreach committees are effective in reaching out to new groups, contacting people or groups with which you have a personal relationship increases the odds of them responding to you and reading your message fully.
Finally, be sure to reach out to those groups or schools that have applied for and/or won grants in the past. Oftentimes certain schools or clubs are more open to supporting environmental service than others, and making sure that those groups are aware that funding is available for them can increase your applicant pool significantly.
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